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In 2010 agentia Gartner (www.gartner.com) a publicat un studiu denumit “Trei pasi pentru crearea unei strategii CRM”, menit a ajuta managerii implicati in procesul de implementare al unei strategii CRM in cadrul companiilor lor.

Conform acestui studiu, procesul de creare a unei strategii CRM trebuie sa se desfasoare in 3 pasi:

  1. Definirea obiectivelor de business
  2. Analiza situatiei curente
  3. Trasarea planului de implementare

Cat va dura? Cat o sa coste? Cum o sa ma afecteze? Care e cea mai buna metoda de balansa costurile si timpul versus beneficiile rezultate? Care este modalitatea optima de a gestiona tranzitia de la situatia actuala?

Cu aceste intrebari se confrunta majoritatea managerilor care vor sa implementeze o solutie CRM in cadrul companiei. Este indicat ca ininte de demararea proiectului, sa existe raspunsuri la toate aceste intrebari.

Consultantii Liquid CRM se ocupa exclusiv de CRM si au peste 10 ani de experienta in vanzari si marketing, sales & marketing management si business development. Pe baza experientei proprii si a bunelor practici din industria CRM va vom ajuta sa raspundeti la aceste intrebari.

Succesul proiectului de implementare CRM este influentat in mod direct de:

  1. Intelegerea rolului unei solutii CRM in atingerea obiectivelor de business ale companiei.
  2. Identificarea principalilor indicatori de performanta (KPI) pentru masurarea succesului.
  3. Identificarea orizonturilor de timp asociate obiectivelor propuse.


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